Attention, exposure duration, and gaze shifting in naming performance.

Two experiments are reported in which the role of attribute exposure duration in naming performance was examined by tracking eye movements. Participants were presented with color-word Stroop stimuli and left- or right-pointing arrows on different sides of a computer screen. They named the color attribute and shifted their gaze to the arrow to manually indicate its direction. The color attribute (Experiment 1) or the complete color-word stimulus (Experiment 2) was removed from the screen 100 ms after stimulus onset. Compared with presentation until trial offset, removing the color attribute diminished Stroop interference, as well as facilitation effects in color naming latencies, whereas removing the complete stimulus diminished interference only. Attribute and stimulus removal reduced the latency of gaze shifting, which suggests decreased rather than increased attentional demand. These results provide evidence that limiting exposure duration contributes to attribute naming performance by diminishing the extent to which irrelevant attributes are processed, which reduces attentional demand.